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Packaging

Design

of the Next Nature Memory Game

"Nature becomes Culture"

Next Nature Network is the international network for anyone interested to join the debate on our future – in which nature and technology are fusing.

The Next Nature Memory Game will show you how our original natural environment is replaced by human design.

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The Next Nature Memory Game playfully explores the shifting borders between biology and technology. Is our notion of nature changing now that we live in a world of rainbow roses, augmented landscapes, digital galaxies, robotic bulls and lab grown meat? The Next Nature Memory Game will show you how our original natural environment is replaced by human design and, at the same time, how our technological environment becomes so omnipresent, intricate and autonomous that we start to perceive it as a nature of its own. With our urge to design our environment we cause the rising of a ‘next nature’, which can be wild and unpredictable as ever. Nature changes along with us!

The Next Nature memory game is the latest of a series of matching card games from Next Nature. Chosen as annual gift for the members of the organisation, it needed to have a premium look and optimised for mail shipping.

 

I made the box wide and flat, this unusual format fits easily in the mail box, sparing useless delivery steps. To give an exclusive touch, the "corporate animal logos" pattern is coated in spot UV and the title is foil printed with iridescent colours.

 

Nature > becomes > culture > becomes > nature ...