for Next Miles Meals
Next Miles Meals makes a variety of Keto, Paleo, and Low Carb meals for camping and backpacking.
Winner of the contest on 99designs.com
For this contest the challenge was to give a new look to an existing line of freeze-dried meal packagings. With the intention of launching new products on the market, Next Mile Meals decided to go for a refreshing new design for the full line of different products, that includes 7 dinners and 3 breakfast meals.
My proposal was selected as winner of the contest and therefore I had the opportunity to work on a 1 to 1 basis with the client, developing the design it further and adapt it to 10 different recipe meals.
Client's brief and
The products are lightweight, packable, low carb/ ketogenic, easy-to-make meals for camping, backpacking, and other backcountry adventures. For a target audience of hikers, backpackers, campers on an overnight trip in the woods or wilderness.
The packaging format is a 7x7inches stand up pouch bags with zipper seal at top.
Elaboration of the main design
The client expressed preferences towards a graphical illustration rather than a photographic one, and inclinations towards the use of watercolour textures and outlined layers. Overall the new design style had to be casual, minimalistic, modern and quite, featuring earthy but vibrant colours.
On the back side of the packaging I adapted the graphical illustration to feature all other necessary informations about the product, such as usage instructions, company story and required marks.
I created a perspective landscape using flat mountains silhouettes, which I filled with brushed watercolour textures and decreased the colour opacity to create the illusion of depth. On the front part, the bottom layer functions and white label and leaves room for the written copy. I inserted the logo in a dark coloured rectangle that emerges from the landscape and stands out in the sky, so that it has enough visibility but it also blends with the illustration at the same time.