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© 2018 by Francesca Barchiesi.

for Meat the Future

by Next Nature Network

Next Nature Network is the international network for anyone interested to join the debate on our future – in which nature and technology are fusing.

We shall not continue to produce and consume meat as we do today, but what are the alternatives? Growing cells in a lab is a possible option to produce food in a more sustainable and controlled way rather than raise and slaughter billion of animals.

 

Meat the Future is a project by Next Nature Network that explores the future of lab-grown meat, envisioning how the food culture might look like before we decide if we like it or not. The In Vitro Meat Cookbook and the Bistro in Vitro feature a collection of delicious and uncanny recipes, that go way beyond the simple mimic of burgers and sausages.

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My contribution to this exceptional project was to visualise and materialise the concepts of these recipes into tangible models, and successively style them for photography. This is how I found myself working with disparate materials ranging from gelatines to shampoo. I also made crane origami with salami and waved chicken into a meaty pattern.

Ranging from Meat Foam Cocktails to See-through Meat, the selection of recipes below is what contains most of my contribution.

Book cover design

Before I got my hands dirty, I helped designing the meaty cover of the In Vitro Meat Cookbook. Once decided we would use of red fabric to evoke the feeling of an old fashion recipe book in contrast with a white paper wrap, I elaborated different visuals using the illustrations of the recipes made by Silvia Celiberti. The final design features the texture of meat cells under the microscopy, beautifully revealed by the chromatic change of the printing technique.

Recipe styling

& model making

Below a selection of dishes I worked on. Click on each image to read the full story of the recipe.

Behind the scenes,

making of and test models

Credits

Bistro In Vitro is a collaboration between Submarine Channel and Next Nature Network.

DIRECTOR

Koert van Mensvoort

PRODUCERS

Bruno Felix & Femke Wolting

INTERACTIVE PRODUCER

Corine Meijers

ART DIRECTION

Hendrik-Jan Grievink

ANIMATION DIRECTOR

Floris Kaayk

INTERACTIVE WEB DEVELOPMENT

Aart Jan van der Linden, Gijs Kattenberg

COPYWRITING

Hedda ten Holder

STYLING

Francesca Barchiesi

PHOTOGRAPHY

Nichon Glerum

ILLUSTRATIONS

Silvia Celiberti

STYLING ASSISTANT

Louise Huyghebaert