NOX SLEEP DRINK

BRANDING & PACKAGING

A unique blend of plant extracts that makes you fall asleep easier, sleep better and wake up more refreshed.

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LOGO

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To express the eternal cycle between day and night I incorporated an infinite circle inside the 3 letter brand name and used bold and round letters, in combination with a thin font for the tagline, to compose a clean and trustworthy logo.

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COLOURS

A full soothing blue is the main brand colour, used as background tone in digital and prints, where a darker blue is used for typography. A deep grapefruit red is the colour of Mulungu, the main ingredient and unique characteristic of the drink. It appears in the illustrations. Together they create a smooth gradient that fully covers the label.

A light pink is used as background colour to add a sense of warmth.

A SUNSET

IN THE LABEL

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Extremely minimal, the front look aims to focus on few key information, keeping the design minimal, mysterious and attractive.

Turning the can, all product information are revealed on the back.

MINIMAL LOOK

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Night = Calmness

Day = Effectiveness

From the blue of the night to the first purple lights of the morning, as the sun rises the mind awakens. A transition expressed with a soft gradient that fills the whole surface of the packaging.

SLIM CAN

Nox is marketed in a slim aluminium can, positioned in antithesis of energy drinks, opponents in terms of purpose and philosophy. 

 

The print has a matte look and feel, that gives the product a soft and premium touch.

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NOX BLEND

A unique formula that consist of four plant extracts, Mulungu, Tilia, Valerian

and Passiflora, which have individual properties to promoted relaxation and induce sleep in a natural and effective way.

The essence of these ingredients is captured into clean and symmetrical icons. In their natural perfection they inspire a feeling of medicinal trustworthiness.


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MULUNGU

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VALERIAN

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TILIA

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PASSIFLORA

NOX Sleep Drink - 3pack design - front view
NOX Sleep Drink - 3pack design - topview

3 PACK

WRAPAROUND

In line with the round features of the brand, I designed the concept for a carton wrap that rolls around a raw of 3 cans.
Developed in collaboration with Product Reflex, who successfully translated the concept into an elegant self closing carton box.

Two moon shaped openings on the top allow to glimpse inside the case.

NOX Sleep Drink 100% natural icon
NOX Sleep Drink - instruction - keep cool - icon
NOX Sleep Drink - when to use - rhytmic disturbances - icon
NOX Sleep Drink - shopping cart - icon
NOX Sleep Drink - sleeping mask - icon
NOX Sleep Drink fall asleep faster icon
NOX Sleep Drink - instruction - slightly shake- icons
NOX Sleep Drink - when to use - stressful periods - icon
NOX Sleep Drink - store locator - icon
NOX Sleep Drink better quality of sleep
NOX Sleep Drink - instruction - drink 30 minutes before sleeping - icon
NOX Sleep Drink - when to use - pressure to performe - icon
NOX Sleep Drink - reviews - icon
NOX Sleep Drink - handle with care - icon
NOX Sleep Drink wake up refreshed icon
NOX Sleep Drink - instruction - relax and sleep - icon
NOX Sleep Drink - when to use - cannot sleep - icon
NOX Sleep Drink - sleeping research - icon

ICONOGRAPHY

In line with the round features of the brand, I designed the concept for a carton wrap that rolls around a raw of 3 cans.
Developed in collaboration with Product Reflex, who successfully translated the concept into an elegant self closing carton box.

PROMOTIONAL MATERIAL

Protagonist of all the ingredients, Mulungu's flower brings to the product an extremely distinct and powerful look. I illustrated the product immersed in a deep soothing mix of exotic dark leaves and bright red flowers.


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FLYERS, POSTERS

& BROCHURES

In line with the round features of the brand, I designed the concept for a carton wrap that rolls around a raw of 3 cans.
Developed in collaboration with Product Reflex, who successfully translated the concept into an elegant self closing carton box.

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DIGITAL PROMOTION

In line with the round features of the brand, I designed the concept for a carton wrap that rolls around a raw of 3 cans.
Developed in collaboration with Product Reflex, who successfully translated the concept into an elegant self closing carton box.

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PACKAGING

MAKEOVER

Based on result of marketing testing and research, few years after entering the market, the company decided to introduce a re-designed version of the packaging.​ 

The size of the can became smaller. The label evolved to underline the two most important traits of the drink. The word sleep is more prominent and complemented with a moon icon and the illustration of mulungu replaced the gradient becoming an integral part of background.

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CREDITS

Branding & Packaging: Francesca Barchiesi

3Pack design: Product Reflex

Photoshoot: Ottilie Maters

NEXT MILE MEALS

PACKAGING