NEXT MILE MEALS
A smarter, healthier backpacking meal
Eat Better | Pack Lighter | Go Farther
A NEW STYLE
With the launch of new products comes the opportunity of a fresh makeover. Design directions go towards something casual, minimalistic, modern and quite, featuring earthy but vibrant colours.
Packaging design: Francesca Barchiesi
Logo design: artword
Photography: Next Mile Meals
In line with the preferences of the client I created a graphical illustration of a mountain landscape. Monochromatic layers fade from dark to light creating dept, where the first one at the bottom functions as blank white space for the label information. The silhouettes are emphasised by white outlines, while a watercolour texture brings more details and movement to the mountains and sky.
FRONT & BACK
To add enough contrast and visibility to the logo, I inserted a rectangle element that emerges from the landscape and stands out in the sky.
The essentials label information lay on flat areas that blend with the illustration, keeping the design simple and minimal.
The back side of the label hosts a major quantity information. I placed usage instruction at the top, while all important and mandatory infos stand out from a white background. The rectangle appears again to display a brief story about the product.
A COLOURFUL LINE OF PRODUCTS
The full line includes 6 different types of dinner meals and 2 types of breakfasts. Each recipe comes with its own earthy vibrant colour. To diversify the breakfast packages I used a white logo label and inverted the gradient trend to simulate the early moment of the day.