A project of Next Nature Network, the international network for anyone interested to join the debate on our future – in which nature and technology are fusing.
The NANO Supermarket is a mobile exhibition that presents speculative nano technological products that may hit the shelves in the next ten years. In the NSM book you can find 50 products from the future, organized in the sections Food, Health, Lifestyle and Utilities.
Nanotechnology is often seen as a trend in material science, but has much deeper implications. It may help to realize our dreams and significantly improve our lives, but it may also have unforseen downsides. Hence, there is an urgent need to have a public debate on the potential impact of these new technologies.
Nanotechnology is manipulation of matter on an atomic, molecular, and supramolecular scale. Basically you can build robots small as molecules. Can you imagine the implications of this technology applied on an industrial scale? Some products are already out there! You can find this technology in sunscreens, waterproof mobile phones, aircraft wings, tennis rackets and life-saving medicines... what else can be done and how would affect our lives?
The Nano Supermarket envisions a collection of products that radically intervenes with our notion of what is natural. Some can really meet your dreams, while others have terrible downsides.
For this extraordinary project I created physical models of some of these speculative visions. How is a calorie-blocking drink marketed, how does its packaging look like?
I also curated all the product images that are featured in the Nano Supermarket Book.
What you see below is a selection of products I worked on.
Click on each image to read the full story.
Coating Cola moves beyond any existing light product. Coating Cola is not only calorie free; thanks to the fat blocking nano coating the beverage leaves on you intestine, all abundant fats from other consumptions will be blocked. The unique medical formule employs three different molecules (piperine, quercetin and curcumin) to regulate the absortion of surplus fats (lipoproteins). Bye bye obesiy! Start your day with a Coating Cola and eat as much as you like for the remaining 24 hours."
Coating Cola is a speculative product part of the NANO Supermarket. I designed its look. I envisioned the Coating Cola to be marketed in a slim aluminium can, with a white medical look. I used the Coca Cola font for an immediate identification. The graphical illustration represents the digestive system composed by a chain of atoms.
Concept design: Frints, Goverde, Meussen, Van der Putten, van der Wijden, Next Nature Lab
Packaging design: Francesca Barchiesi.
Below: photo of the can, label template and design research
Creative Director: Koert van Mensvoort
Art Direction; Hendrik-Jan Grievink
Production Leader: Tim Hoogesteger
Product Model Masters: Francesca Barchiesi, David Menting, Gordon Tiemstra, Jeffrey Braun, Jan van der Asdonk
Website: Pascal de Man
Copywriting: Allison Guy, Alessia Andreotti
Organizers: Next Nature Network, TU/e Industrial Design initiators: Koert van Mensvoort, Marco Rozendaal
Creative direction: Koert van Mensvoort
Art direction: Hendrik-Jan Grievink
Design: Hendrik-Jan Grievink and Erik van der Veen
Visual editing: Francesca Barchiesi
Copywriting: Alessia Andreotti, Margherita Olivo, Ruben Baart, Koert van Mensvoort
Editing: Ruben Baart
Proof reading: Alessia Andreotti